Personalized marketing

Function

Marketing

AI Skill

Recommendation, Generation

The problem

Marketing strategies driven by human analysis are typically limited to broad segmentation or uniform messaging, leaving vast customer data—such as browsing history, purchase behavior, and abandonment signals—underutilized, limiting relevance, engagement and growth.

The solution

AI-powered marketing platforms enable highly targeted and timely campaigns by indivually analyzing customer data to create personalized messages and experiences. These tools help marketers leverage browsing, purchase, and abandonment data to deliver relevant content, improving engagement and conversion rates.

Benefits and benchmarks

Increased conversion: e.g. 33% higher open rates (Wunderkind with Refinery29), Up to 30% increase in ecommerce conversion rates (Insider with Clarins and Lexus)

Faster revenue growth: higher engagement and conversion drives increased sales

Higher leverage on existing team: Existing team able to drive higher growth without increasing staffing

Leading vendors

Questions to consider before implementing

Do you have existing customer data sources that are under-utilized? (e.g. data from Email Service Provider, Customer Data Platform, ecommerce store, proprietary database).

Will your marketing team be excited to define automations and personalizations?