SPOTLIGHT
AI for Sales and Marketing in 2025
How AI can streamline efforts to drive growth, from RFP response to lead generation and personalization.
SPOTLIGHT
AI for Sales and Marketing in 2025
How AI can streamline efforts to drive growth, from RFP response to lead generation and personalization.
What Can AI Do in Sales and Marketing?
Proven use cases
Proven use cases
Emerging use cases
Lead classification & prioritization
Reviewing commercial databases
News & key personnel alerts
RFP response
Hyper-personalized marketing
Copywriting
Transcribing content
Agentic prospecting
Sales assistant
High control image generation
Emerging use cases
Agentic prospecting
Sales assistant
High control image generation
Measurable Impact
Transformative outcomes are not just possible—they’re becoming the standard
Faster RFP response time
3-5X
Faster RFP response time
3-5X
Faster RFP response time
3-5X
Increase in leads
10-20%
Increase in leads
10-20%
Increase in leads
10-20%
ROI on AI investments
5-10X
ROI on AI investments
5-10X
ROI on AI investments
5-10X
See AI in Action
Reviewing commercial databases
Reviewing commercial databases
RFP response
RFP response
Agentic prospecting
Agentic prospecting
Reviewing commercial databases
Under the hood
Designed for companies that use commercial databases to identify prospective customers.
AI is fine-tuned using a training set of database items classified by relevance (e.g., high-value leads vs. irrelevant entries).
Learns patterns and criteria for identifying relevant entries more accurately than manual review.
Speeds up opportunity identification by automatically filtering and ranking database items.
Enhances consistency in outreach.
Reviewing commercial databases
Under the hood
Designed for companies that use commercial databases to identify prospective customers.
AI is fine-tuned using a training set of database items classified by relevance (e.g., high-value leads vs. irrelevant entries).
Learns patterns and criteria for identifying relevant entries more accurately than manual review.
Speeds up opportunity identification by automatically filtering and ranking database items.
Enhances consistency in outreach.
Reviewing commercial databases
Under the hood
Designed for companies that use commercial databases to identify prospective customers.
AI is fine-tuned using a training set of database items classified by relevance (e.g., high-value leads vs. irrelevant entries).
Learns patterns and criteria for identifying relevant entries more accurately than manual review.
Speeds up opportunity identification by automatically filtering and ranking database items.
Enhances consistency in outreach.
RFP response
Under the hood
For companies responding to RFPs with detailed requirements and tight deadlines.
Flags information missing to complete RFP response.
AI trained on previous RFP responses and successful bids to identify patterns and key language.
Speeds up the response process, allowing teams to focus on strategy and customization.
Automates the drafting process by matching proposal sections with relevant company information.
RFP response
Under the hood
For companies responding to RFPs with detailed requirements and tight deadlines.
Flags information missing to complete RFP response.
AI trained on previous RFP responses and successful bids to identify patterns and key language.
Speeds up the response process, allowing teams to focus on strategy and customization.
Automates the drafting process by matching proposal sections with relevant company information.
RFP response
Under the hood
For companies responding to RFPs with detailed requirements and tight deadlines.
Flags information missing to complete RFP response.
AI trained on previous RFP responses and successful bids to identify patterns and key language.
Speeds up the response process, allowing teams to focus on strategy and customization.
Automates the drafting process by matching proposal sections with relevant company information.
Agentic prospecting
Under the hood
For sales teams seeking to automate prospect identification and/or initial outreach.
AI integrates with CRM systems and external data sources to analyze customer data, identify patterns and predict which leads are most likely to convert.
Ability to autonomously engage prospects through personalized outreach (e.g., emails or messages).
Escalates to a human salesperson when the target responds, enabling seamless handoffs and more efficient lead management
Agentic prospecting
Under the hood
For sales teams seeking to automate prospect identification and/or initial outreach.
AI integrates with CRM systems and external data sources to analyze customer data, identify patterns and predict which leads are most likely to convert.
Ability to autonomously engage prospects through personalized outreach (e.g., emails or messages).
Escalates to a human salesperson when the target responds, enabling seamless handoffs and more efficient lead management
Agentic prospecting
Under the hood
For sales teams seeking to automate prospect identification and/or initial outreach.
AI integrates with CRM systems and external data sources to analyze customer data, identify patterns and predict which leads are most likely to convert.
Ability to autonomously engage prospects through personalized outreach (e.g., emails or messages).
Escalates to a human salesperson when the target responds, enabling seamless handoffs and more efficient lead management
What Cerulean Customers Get
Few executives have the knowledge or bandwidth to harness AI in their organizations. Cerulean equips forward-thinking leaders with the clarity, capacity, and expertise to act with confidence.
01
Customized Opportunity Analysis
Cerulean works with your team to uncover and prioritize the most impactful AI opportunities. We develop tailored business cases and clear engagement plans to secure internal alignment and approval.
01
Customized Opportunity Analysis
Cerulean works with your team to uncover and prioritize the most impactful AI opportunities. We develop tailored business cases and clear engagement plans to secure internal alignment and approval.
01
Customized Opportunity Analysis
Cerulean works with your team to uncover and prioritize the most impactful AI opportunities. We develop tailored business cases and clear engagement plans to secure internal alignment and approval.
02
Access to Curated, Vetted Providers
Skip the hassle of vendor research. Cerulean offers a handpicked list of top AI providers across key categories and negotiates exclusive discounts to maximize your ROI.
02
Access to Curated, Vetted Providers
Skip the hassle of vendor research. Cerulean offers a handpicked list of top AI providers across key categories and negotiates exclusive discounts to maximize your ROI.
02
Access to Curated, Vetted Providers
Skip the hassle of vendor research. Cerulean offers a handpicked list of top AI providers across key categories and negotiates exclusive discounts to maximize your ROI.
03
Tailored AI Solutions
When off-the-shelf tools fall short, Cerulean’s expert engineers craft bespoke AI solutions to streamline your operations and drive efficiency.
03
Tailored AI Solutions
When off-the-shelf tools fall short, Cerulean’s expert engineers craft bespoke AI solutions to streamline your operations and drive efficiency.
03
Tailored AI Solutions
When off-the-shelf tools fall short, Cerulean’s expert engineers craft bespoke AI solutions to streamline your operations and drive efficiency.
04
Practical Training
In a sea of overwhelming content, Cerulean delivers clear, actionable training to empower your team with AI skills, boosting productivity and results.
04
Practical Training
In a sea of overwhelming content, Cerulean delivers clear, actionable training to empower your team with AI skills, boosting productivity and results.
04
Practical Training
In a sea of overwhelming content, Cerulean delivers clear, actionable training to empower your team with AI skills, boosting productivity and results.
Get started
Bring our AI Expertise
to Your Team
Contact Us
Get started
Bring our AI Expertise
to Your Team
Contact Us
Get started
Bring our AI Expertise to
Your Team
Contact Us